Clients will discover colours which might be “wealthy and daring” on its signage with a brand new, custom-made font referred to as “Flame.” The chain mentioned the font is impressed by the shapes of its meals as a result of it is “rounded, daring and yummy.”
The look will lengthen to its staff, who will put on clothes that mixes “modern and cozy model with distinctive colours and graphics.” Precise staff are featured in its new adverts and promotional photos.
Clients will start seeing a few of the new identification instantly in ads, signage and packaging. Nevertheless, the renovation of its almost 19,000 world eating places to replicate the brand new look will take a number of years.
“Given the present state of the world, the brand new identification feels heat and acquainted,” Douglas Sellers, government inventive director at world branding agency Siegel+Gale, which wasn’t concerned in Burger King’s redesign, advised CNN Enterprise. He added that redesigned brand is “immediately recognizable wherever on the planet” and that the colours “evokes pleasure and heat harkening again to their heritage.”